Web Design Ideas

When to Spend Money on Your Web Design Ideas

We see it daily: “Create your website for free” but is it really free? What about the hosting, the domain, your security and privacy. Will there be an indirect cost to my business after subscribing to this “free” offer? Before we answer all the questions above, we need to ascertain the real nature of the business we intend to advertise, and the purpose it serves.

We will share what steps to take in deciding web design ideas to make your website come alive on the World Wide Web

There are many offers on the internet that invite you to build a website for free. They even indicate how easy it is to create your free website. This might be true if you are not running a professional business or if you have a flair for graphic arts and basic designing.

More Than Just a Web Presence

Your online presence should be more than just taking up cyberspace. It should allow easy access, creativity, easy navigation, social media integration, search engine visibility and more user-friendly features.

All the above should be taken into consideration once you decide to compete with hundreds of other businesses like yours on the World Wide Web. With a fraction of the real cost, a professional Web Designer or Web Developer can make your business more effective to stand out from the rest.

The Luring Strategy

Most companies that advertise free and easy web templates know that it is more than just a “drag and drop” phenomenon. They encourage you to upgrade soon after they capture your interest.

Do You Want To Own Your Domain?

This is an important question with so many important answers. Of course, I want to personalize my domain since it gives me the flexibility to make my identity, products, and services unique. However, if I am allowed to create a website for free, chances are I will automatically inherit a sub domain from the hosting provider of the free service.

Let’s take WordPress as an example: WordPress offers free websites but if you look at your domain name, it has the WordPress URL plus your business name at the end after the slash. This is so due to the fact that you do not own the domain. Once you upgrade your free account to a paid subscriber, you will be billed for your personalized domain name and the features that go with your subscription.

Do Consider Bandwidth

Your bandwidth is also a key factor in deciding your web design ideas. If you have a free website, your space to store pictures, movies and other files, may be limited as your hosting plan is shared with other free subscribers. Then, there is the need for security since you do not fully own the website.

Are Your Fully Secured?

Security becomes an issue when choosing your web design ideas. You might not want to share your hosting as it could be vulnerable to attacks such as hacking and other counter cyber activities.

Passion Or Profit

The bottom line in selecting suitable web design ideas, one should consider all the above factors. I always reiterate that if one intends to run a professional money-making business, or if one is desirous of attracting qualified clients, he or she should seek the help of a Web Designer, Web Developer or Graphic Arts specialist.

If someone wants to create a blog for a hobby, then my recommendation to them is to accept the free offer, save their money, select and create the web design ideas on their own. Once we understand the nature of the web hosting industry and what it offers, and the results it generates, we will be better able to make qualified decisions.

4 Reasons Why Mobile Apps Are Vital to Run a Successful Restaurant Business

This is beyond any doubt that in today’s tech-savvy era, having an effective mobile app is crucial for maintaining the successful growth of your SME. For instance, let us consider the example of Starbucks, an eminent brand name in the industry of food and beverage. According to a research, this brand conducted more than 15% of the total monetary transactions through their dedicated mobile application alone! Now, do you think this percentage is something to ignore at all?

So, if you are still confused over the fact whether getting a mobile app for your business is worth the entire investment or not, here is a list of 4 cogent reasons why you should opt for an effective mobile app to run your restaurant business successfully.

#1 Improvement in Bookings

When you come up with an efficient mobile app for your restaurant, making the bookings become absolutely effortless. Wondering how? Well, let us look into the normal booking procedure first!

Customers need to make a call and wait for someone to pick it up, next, they have to wait until someone can confirm whether the accommodation is possible or not. If it is possible then checking and letting the customers know about the exact time availability. Not to forget, another problem is confirming the name and surname of the customer a dozen of times so that no spelling mistakes occur that can raise booking confusion! So, you can understand that this booking procedure is really troublesome for both ends.

On the other hand, making a booking through an app is extremely convenient as customers can easily check on their own about the seat availability. They can simply fill up the necessary information via the app. From the restaurant owner’s end, sending a push notification confirming the booking also becomes easier. At the same time, cancelling the booking becomes smoother as well.

#2 Referral and Loyalty Programs

If a customer is regular to your restaurant, it is an expected practice to offer that particular person certain loyalty program. This would not only help you to enhance your customer base but would help to boost the sales as well.

Offering customised offers to the customers cater them to feel special, they understand that you care about them. Integrating a mobile app makes it easier for the restaurant owners to keep track of information of their customers along with their past orders. This helps to incentivise them in the form of personalised discounts. Maybe, you can offer them special discounts on their birthdays or anniversaries; maybe, a discounted meal offer on special orders etc.

Hence, managing such referral and loyalty programs to keep the existing customers along with attracting new customers becomes smoother using an efficient mobile app.

#3 Smarter Orders for Take-Outs

Nowadays, most of the people own a smartphone. Starting from doing online shopping to booking movie tickets – you can do everything online! Not feeling like having your dinner at home but feeling too exhausted to go out? No more worries! You can order your food online via the mobile app from your favourite restaurant.

Various researches show that most of the time, during the peak hours, either the customers find the phone line busy or they need to confirm the order several times to avoid messed up orders. When you offer an app to the customers, they can effortlessly choose the dishes they want and place the order. Even from the business owner’s side, managing such electronic orders is handy.

#4 Easy Payment Processing

No one wants to wait in a queue for a long time. So, why would your customers do so to make payments for the take-out orders? Here come the benefits of incorporating payment processing in your app. Let the customers pay online for the foods they are ordering. It would help you to avoid the hassle at the front desk. Apart from this, it would benefit in the following ways.

  • Getting rid of the risks where customers order and then never show up to collect the order
  • No need to check and tally again and again the paid and collected orders

Final Thoughts

Apart from all the above-mentioned points, by devising a potent mobile app, restaurant owners can cater the customers with improved menu access. They can easily select the dishes they want to have without going through the pain of repeating the order multiple times over phone to avoid messed up orders. Moreover, this would make sure better marketing ROI along with enhanced customer engagement and improved customer relationship.